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"Strategic Planning" can be defined as "the intelligent application of physical and financial information for the optimum positioning of real estate assets." In short, Strategic Planning is not a single task, but the combination of many. Ideally, a Strategic Plan would commence with a full understanding of a client’s current physical portfolio including adjacencies, workplace solutions, stacking and locational alternatives as well as human resource, cost of living and business incentives. Additionally, planned real estate dispositions and consolidation would be investigated as well. This would be followed by a financial review of alternatives for each effected property or group of properties in concert with the constraints of previous commitments and the need for new facilities or the disposition of others. Finally, these data would be matched to the client’s overall EPS and business plan goals and a recommendation would be made. While the proceeding sequence is ideal, we understand that few companies can devote so much energy to their real estate portfolio. Consequently, many of our clients ask us to perform a portion of this strategic process, allowing them to optimize particular projects. However, our Strategic Planning group is completely able to perform all of the following tasks if called upon. Services
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